This blog started a couple weeks after the inception of Block Party. To read about the first few weeks, check out  http://hqn.hoqqanen.com/projects/blockparty 

The short version: Block Party is a game for everyone which is going to be produced at prices anyone can afford. We’re deeply committed to making inclusive games which are fun for as many people in as many age ranges as possible. Block Party is our first, and despite having a simple surface it has endlessly deep variations which allow for continued fun no matter how good you get!